Opera Houses Find More Ways to Meet Fans Where They Are

(New York Times) — Since the Metropolitan Opera began broadcasting live to movie theaters, in 2006, companies from the Bolshoi to the Komische Oper Berlin have seen digital distribution as crucial to positioning themselves internationally. Only a handful of players have the standing and resources to create for cinema, and many organizations in Europe turn to free web streaming, but never before have opera houses had such freedom to produce their own content.

The Met broadcasts to cinemas in 70 countries. The Royal Opera House in London relays to cinemas in 51 countries, while the Paris Opera is present in movie theaters in 18 countries. The Staatsoper Unter den Linden in Berlin recently transmitted a production of Verdi’s “Macbeth” to French cinemas and plans a live broadcast of one production next season (last year, the house also began streaming on its own website and in collaboration with broadcasting partners).  […]

The Latest in Opera Broadcasting